Defluff builds tools that make media useful.
Mission
Help institutions convert attention into understanding, and understanding into action—without compromising trust.
What we believe
The next era of storytelling is not about more content; it's about better structure, guided experiences, and measurable outcomes. We build systems that respect editorial control, provenance, and institutional integrity while enabling speed and modern engagement.
The Puxa origin
Defluff began as Puxa.ai, exploring how people could "defluff" social media and transform inspiration into action. Defluff carries that core idea into the institutional world, where clarity, governance, and outcomes matter most.